Superstar...Yes. That's. What. You. Are.
I have never seen such movie star worship. You see the same three actors advertising all the most popular sodas on TV, plastered all over busses and walls, even hosting spin-off shows like Who Wants to Be a Millionnaire or Indian Idol. The hotel where I'm now staying in Chennai has old movie posters everywhere and modern paintings of the current celebs Andy Warhol-style all over the lobby. It's so modern you can't find the entrance, but you can always know who's hot in Bollywood and the Chennai film industry. I, for one, am relieved.